The purpose of this training is to strengthen child care providers’ understanding of marketing tools, audiences, and elements necessary to develop a marketing plan. It encourages providers to tailor marketing practices to the audience they are trying to reach and to develop effective communication strategies to promote their services.

This training contains four modules of business practices content:

• Module 1: Budgets, Projections, and Planning

• Module 2: Financial Reports and Internal Controls

• Module 3: Marketing Your Program

• Module 4: Recruiting and Retaining Staff

Note: This training can be taken as a complete series or individual sessions.

Core of Knowledge Hours: Professionalism/3 hours (each module)